French Alps 2030 is leveraging its public procurement strategy to transform the economic impact of the Olympic and Paralympic Winter Games, placing small and medium-sized enterprises at the center of its model. Beyond the sporting competition, the project is envisioned as a development platform for host territories, combining growth, sustainability, and inclusion at every stage of its execution.

The roadmap was presented by the Organizing Committee and Solideo Alpes 2030 to more than 800 representatives of the economic sector in Marseille, in an event designed not only to inform but also to engage businesses in a process expected to mobilize around €2.4 billion in contracts. In this context, SMEs emerge as key players in a strategy aimed at democratizing access to opportunities that have historically been concentrated among larger actors.

An economic strategy that creates real opportunities for SMEs

The scale of investment planned for French Alps 2030 represents one of the most significant recent economic opportunities in the field of winter sports events. With procurement estimated at €2.4 billion, the Organizing Committee has set a target of awarding more than 50% of contracts to small and medium-sized enterprises, marking a significant shift toward a more inclusive and decentralized model.

In this context, the launch of the “Marchés 2030” platform stands out as a key tool to ensure transparency and equitable access to information. This single-entry point aims to facilitate the participation of companies from across France, while initiatives such as the “Meet the Buyers” event and regional support programs in Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes prepare SMEs to compete under fairer conditions in tendering processes.

Sustainability, inclusion and legacy: the pillars of the French Alps 2030 model

The procurement strategy goes beyond the economic dimension, incorporating a comprehensive vision of the Games’ impact. As stated by Edgar Grospirón, the goal is to deliver Games that are “useful, sustainable, and firmly rooted in local communities,” integrating social and environmental criteria into the design of each contract. In fact, at least 20% of the evaluation criteria in tenders will be linked to these aspects.

In the same vein, Damien Robert emphasized the ambition to turn infrastructure development into a driver of innovation and territorial growth. The strategy is built on principles such as environmental sustainability, social inclusion, and strengthening local economies, while also drawing on the legacy of Paris 2024 through partnerships with initiatives like La Fabrique des Marchés Responsables. The signing of the Responsible Supplier Relations and Procurement Charter, aligned with the ISO 20400 standard, reinforces this commitment, consolidating a model designed to extend beyond the event and leave a lasting mark on both the economy and society.