Honda Motor has signed a sponsorship agreement with World Athletics to become the official global partner for the World Athletics Championships Tokyo 2025. This deal marks the first collaboration between Honda and the governing body of world athletics, highlighting the Japanese company’s commitment to both sports and sustainability. As part of the sponsorship, Honda will provide a fleet of electrified vehicles for the event’s official transportation, which will take place from September 13 to 21, 2025, at Tokyo’s National Stadium.
The World Athletics Championships is one of the most significant sporting events in the world, featuring athletes from over 200 countries and territories. This will be the third time Japan hosts the tournament and the second time in Tokyo, which previously held the championship in 1991. The collaboration with Honda not only showcases their innovation in sustainable mobility but also contributes to the event’s goals of reducing its environmental impact.
A BOOST TOWARDS SUSTAINABILITY
The agreement between Honda and World Athletics aligns with efforts to promote sustainability in large-scale sporting events. Honda’s electric vehicles will not only be used to transport officials and athletes but will also play a crucial role in marathon races and referee mobility. This focus on sustainability aligns with Honda’s objectives of making a positive environmental impact through their clean technologies.
Toshihiro Mibe, CEO of Honda, expressed his excitement for this partnership, emphasizing the company’s responsibility in supporting events that inspire millions of people: “Through environmentally responsible products and technologies, we will contribute to reducing the environmental impact of the World Athletics Championships Tokyo 2025,” said Mibe. “Our passion is to support those who take on challenges to achieve their dreams, and through this sponsorship, we want to share that passion on a global scale.”
A STRATEGIC ALLIANCE
Sebastian Coe, President of World Athletics, welcomed Honda as a global partner, highlighting the shared vision of both organizations for a sustainable future: “We are proud to have Honda on board to help us minimize the environmental impact of the championships and advance our sustainability goals,” Coe stated. “This partnership brings together two organizations committed to a better future for the next generations.”
In addition to the agreement with Honda, World Athletics has strengthened its network of sponsors for Tokyo 2025. Japanese company Otsuka Pharmaceutical has also joined as a global sponsor, reaffirming local support for one of the most prominent sporting events on the global calendar.
PREPARATIONS FOR TOKYO 2025
The World Athletics Championships Tokyo 2025 will be a platform for track and field athletes to push their limits on a global stage. This event not only stands out for its level of competition but also for its focus on sustainability and technological innovation, aspects that Honda is helping to drive with its fleet of electric vehicles.
Through this partnership, both Honda and World Athletics aim to set a new standard for organizing sustainable sports events, leveraging the latest innovations in mobility and environmental management. The World Athletics Championships Tokyo 2025 promises to be an unforgettable event, not only for the athletes’ talent but also for its contribution to protecting the planet.
