The Paris 2024 Olympic Games left an unforgettable mark on the Paris region and the world. A recent study by the Paris-Region Institute reveals that 88% of residents aged 15 and older actively engaged with the Games, attending events and following competitions. The organizers’ strategy, under the slogan “Games Wide Open,” successfully involved both local and global communities through various programs and experiences, such as attending ceremonies and sporting events at iconic venues.
Participation was not limited to the Paris region; more than 180 “Club 2024” venues were set up across the country, allowing the public to enjoy live broadcasts and cultural activities. Additionally, 79% of the French population outside the metropolitan region also followed the Games. Globally, the Paris 2024 Olympic Games reached an unprecedented audience, with around five billion people tuning in to watch the competitions, reflecting the unifying power of sports in modern society.
IMPACT AND LEGACY
The success of the Paris 2024 Olympic Games was largely due to the organizers’ inclusive strategy, which aimed to engage the entire French nation and the international community. The “Marathon for All,” which allowed amateur runners to follow the same course as Olympic athletes, was a standout event that captured the essence of the Olympic spirit. Satisfaction with the organization of the Games among Île-de-France residents increased significantly, rising from 72% to 84% between May and September 2024. This positive legacy is not only reflected in local participation but also in the global impact of the Games, with a significant rise in digital interactions and television viewership.
The celebration of the Olympic Games in Paris also highlighted the power of sports to unite communities and promote values such as inclusion and participation. The presence of the Games in the French capital transformed the city into a vibrant stage of athletic celebration, where spectators filled the streets and created an electrifying atmosphere that went beyond sports competitions. This success has set the foundation for future sporting events aiming to replicate the model of global participation and celebration that defined Paris 2024.
