As part of EXPO 2025 Osaka Kansai, World Rowing and the Japan Sport Council (JSC) have unveiled an innovative initiative that combines technology and sport with a social approach: Connected Rowing. This tool, presented during a workshop marking the International Day of Sport for Development and Peace, aims to address social challenges by promoting sustainable development, inclusion, and peace.

The event, organized by UNITAR and the JSC under the theme “Co-creating cultures through sport and diplomacy”, brought together international experts and athletes to reflect on the strategic role of sport in achieving the Sustainable Development Goals (SDGs). One of the highlights was the participation of two Japanese Paralympic rowers, who demonstrated the use of Connected Rowing as an effective way to activate communities from the ground up.

A sport with social and sustainable impact

During the workshop titled “Intentional Use of Sport for Sustainable Development”, practical approaches were shared on how rowing can become a transformative tool. The president of World Rowing, Jean-Christophe Rolland, sent a video message in which he praised the collaboration with the JSC and emphasized sport’s potential to generate real change. In addition, Masakuni Hosobuchi, a member of the World Rowing council, presented practical examples of how SDGs are being integrated into rowing programs worldwide.

The session also featured the participation of Emma Sherry, professor at RMIT University, and Etsuko Yamada, from the JSC, who highlighted the importance of research and sports technology as a foundation for sustainable impact. According to Satoshi Ashidate, president of the JSC, Connected Rowing not only promotes physical activity but also drives advances in sports medicine, aiming to transfer these benefits to society as a whole.