World Rugby has finalized a strategic agreement with Red Bull, promising to redefine the boundaries of rugby sevens, a fast-paced sport that blends speed, skill, and explosive energy. This collaboration is more than just another sponsorship; it’s a statement of intent aimed at taking rugby to new frontiers of experience and fan engagement worldwide.
The partnership, officially launched during the Perth event held from January 24 to 26, marks a historic moment for a sport that has steadily gained prominence on the international stage. With a focus on upcoming competitive challenges and global growth, World Rugby and Red Bull join forces to enhance a discipline that has already proven its ability to captivate audiences with its unique dynamism and spectacle.
A PARTNERSHIP THAT DRIVES THE SPORT FORWARD
Red Bull will become much more than a mere sponsor for rugby sevens, evolving into a strategic partner contributing its expertise in sports marketing and its knack for creating innovative content. The collaboration aims to deliver immersive experiences for fans, leveraging digital and in-person platforms to bring the sport closer to new audiences and solidify its global appeal.
Alan Gilpin, CEO of World Rugby, encapsulates the essence of this partnership: connecting audiences, amplifying the inherent energy of rugby sevens, and expanding the horizons of a sport that has already showcased its Olympic potential. This alliance seeks not only to promote a sporting event but to build a global experience that transcends traditional boundaries of the sport.