Beyond the Olympic Charter: the IOC’s new model changes the incentives of Olympic sport

Javier Nieto
June 25, 2026

The decisions adopted during the 146th IOC Session may ultimately become one of the most relevant governance reforms in modern Olympic history. Their objectives are understandable and legitimate: greater flexibility, stronger political neutrality, improved sustainability and a more dynamic Olympic programme, capable of adapting to a sporting, economic and geopolitical world in transformation.

However, every governance reform changes incentives. And when incentives change, institutions, stakeholders and decision-making change with them. That is why the debate should not be limited to what has been approved, but to what these decisions may produce over the next decade. The removal of the list of International Federations -IFs- from the Olympic Charter, the transition towards discipline-based programme management, the reinforcement of political neutrality and the greater operational flexibility granted to the International Olympic Committee -IOC- together create a new governance environment.

A new framework before Brisbane 2032

The change may not be immediate, but it could become decisive before Brisbane 2032. For International Federations, Olympic participation can no longer be understood as a relatively permanent status, but as a continuous demonstration of relevance, universality, sustainability and value. The Olympic programme is no longer just a list of sports; it becomes a permanent evaluation system in which each discipline will have to justify its place within a more flexible architecture.

This new framework also affects governments, public authorities, commercial partners and broadcasters. For governments, long-term sports investment strategies may require a different level of certainty. For sponsors and broadcasters, a more dynamic programme offers opportunities, but also introduces new variables into commercial and media planning. For athletes, the Olympic pathway becomes increasingly linked to the future competitiveness of specific disciplines, not only to the historical prestige of their sport.

A redistribution of influence

These reforms may strengthen the Olympic Movement, but they may also redistribute influence between the IOC, International Federations and National Olympic Committees. The IOC gains greater room to adapt the programme, control the size of the Olympic Games, respond to sustainability criteria and preserve political neutrality as a principle of governance. Federations, at the same time, receive a clear signal: their Olympic presence will increasingly depend on their ability to demonstrate sporting, commercial, operational and global value.

That change may alter investment, development and positioning strategies. Federations with high-cost disciplines, low audiences, logistical complexity or limited international expansion will face greater pressure. Those able to demonstrate growth, youth appeal, media attractiveness, operational efficiency and sustainability will have stronger arguments. The result will not only be a sporting competition to enter the Olympic programme, but an institutional competition to prove usefulness within the Olympic ecosystem.

The question lies in the consequences

The true consequences of this reform will not be measured by today’s announcements, but by the decisions that follow. Brisbane 2032 will probably be the first edition of the Olympic Games governed fully under this new philosophy. The question is no longer whether the Olympic Movement is changing, but whether all stakeholders have understood what is really changing.

In a cycle leading towards Brisbane 2032, that may become one of the keys to understanding the new balance of Olympic sport: not only looking at which disciplines enter or leave the programme, but at what behaviours, alliances, investments and priorities the IOC’s new model begins to produce.

At SportsIn, we believe governance should not simply be reported. It should be analysed. Not only for today’s decisions, but for tomorrow’s consequences. The objective is not to predict the future, but to identify the questions that may define it. Because governance is rarely transformed only by the decisions that attract the biggest headlines; it is transformed by the incentives those decisions create and by the consequences that often remain invisible until years later. SportsIn does not take sides: it asks the questions that will shape tomorrow’s sport. Observe. Analyse. Ask.