The accelerated transformation of global sport presents international federations with the challenge of adapting to an increasingly complex environment. From stakeholder pressure to the effects of climate change and technological disruption, sports leaders must act with strategic vision and resilience. In this context, SportAccord has shared a new report prepared by its partner Marsh, in collaboration with Oliver Wyman, focusing on three essential pillars: strategy, governance, and risk management.

The report, presented at the International Federation Forum (IF Forum) 2024 in Lausanne, not only expands on the topics discussed at the event, but also offers practical tools for federations to better prepare for the future. The proposal goes beyond theory and delivers actionable frameworks that address the real challenges faced by the global sports ecosystem.

A timely report for a sport in transformation

Marsh, through its Global Sport & Events Practice, has worked alongside SportAccord over recent years to provide strategic solutions that strengthen governance and resilience within sports organizations. This new report reaffirms that commitment, emphasizing the need for leadership capable of integrating strategy, transparency, and a culture of risk management at all levels.

Among the key findings, it is noted that traditional strategies are no longer enough: plans must be inclusive and adaptive, governance must build trust rather than merely enforce rules, and risk management must be embraced as a cultural, not just procedural, practice. In this way, the document stands as a valuable guide for leaders seeking clarity amid uncertainty.