Carlos Martínez, the highest-ranked Spanish player in FIBA 3×3 basketball, not only stands out for his versatility on the court but also for his commitment to the environment. Since 2020, the 29-year-old athlete has led Ecoballution, an initiative that transforms used fishing nets into sports products, such as basketball and football nets, used in professional leagues in Spain and other European countries.

The idea for Ecoballution was born in A Coruña, Carlos’ hometown in northwestern Spain. “I live in a city by the sea, and I am aware of the problems of ocean pollution,” Carlos explained in an interview with ‘FIBA 3×3’ during World Environment Day. Currently, his company recycles between six and eight tons of marine debris annually, transforming it into products that are stronger than traditional nets.

Recycled nets for multiple sports

Ecoballution’s recycled nets are not only used in basketball but also in aquatic sports like water polo and professional football, including LaLiga. Carlos emphasizes that his goal is “to make the world a better place through sports,” leveraging his position as a professional athlete to promote positive change. “Sport is a way of life and can also be a way to change lives.”

The project was born during a transitional period in Carlos’ career. After playing professional basketball since the age of 14, the Covid-19 pandemic led him to rethink his future. At 24, he decided to focus on 3×3 basketball, which allowed him to combine his passion for the sport with the growth of Ecoballution.

International expansion and sustainability

So far, Ecoballution has supplied products to teams and leagues in Spain, Italy, France, and Portugal. However, Carlos is ambitious about expanding its reach globally. “I would love to bring the product to more clubs and leagues around the world,” he said, highlighting the importance of using his platform as an athlete to drive sustainable initiatives in sports.

Carlos also emphasizes that, while he does not believe athletes are obligated to lead social projects, he does think they have a privileged platform to do so. “Morally, we have a great opportunity to share these social initiatives.”

An impact beyond sports

The impact of Ecoballution goes beyond the sports industry. Carlos reinvests the project’s revenue into his community and environmental protection. “Our goal is not just to sell nets but also to change our relationship with the sea.” Additionally, he believes that sports are a powerful tool to transmit positive values and educate younger generations.