Ferrari transformed its presence in Formula 1 into more than just a sporting showcase: it turned it into a cross-cutting business engine that now spans theme parks, commercial licensing, and brand experiences. In 2025, the ‘Il Cavallino Rampante’ structure increased its commercial revenue to €820 million, a 22% rise compared to the previous year, driven by sponsorship growth, F1 prize money, and the global exploitation of its brand, including its theme park at Port Aventura.
While other teams have yet to publish their 2025 figures, Ferrari has already created symbolic distance by becoming the first structure to surpass the €800 million mark. Mercedes, McLaren, and Red Bull follow closely behind, though with business models focused almost exclusively on competition. In the Italian team’s case, the figures do not separate what is generated solely by the F1 team, as on-track performance fuels a much broader commercial ecosystem powered by the strength of its brand.
When sporting performance directly impacts the bottom line
The 2024 Constructors’ World Championship runner-up finish was not only a sporting achievement but also a direct financial boost. The distribution of F1 revenues, linked to on-track results, increased the economic contribution to the team and allowed growth to rest on a tangible foundation: more victories and higher standings translate into greater prize money and stronger appeal for sponsors.
That context also explains the reshaping of its commercial partner portfolio. The arrival of Lewis Hamilton in 2025 marked a turning point that led to the departure of Carlos Sainz and, with him, Banco Santander. In their place, Ferrari brought in Unicredit as official bank, IBM as data analytics partner, and Chivas Regal as a long-term sponsor. For 2026, Whoop joins as official health and fitness wearable, alongside S.Pellegrino, strengthening a portfolio that connects sport, technology, health, and lifestyle.
From a record quarter to global brand leadership in F1
The fourth quarter of 2025 was the strongest of the year in commercial terms, with €213 million in sponsorship and brand-related revenue, surpassing previous quarterly records. The progression was steady: €191 million in the first quarter, €205 million in the second, and €211 million in the third, reflecting sustained momentum in monetizing its image beyond the racetrack.
At the same time, Ferrari’s overall global business also showed solid growth. The company increased revenue from €6.677 billion in 2024 to €7.146 billion in 2025, with net profit reaching €1.6 billion, up 5% year on year. This performance consolidates Ferrari not only as a sporting benchmark but also as the most valuable brand on the F1 grid and the only team valued at $6 billion, according to analysis by Sportico.
