The FIBA 3×3 Women’s Series has reached record-breaking engagement, with the Final bringing the 2024 season to a close in Hangzhou, China, on September 7 and 8. The premier 3×3 women’s professional basketball circuit shattered previous records for online engagement, underlining the ever-growing global popularity of women’s 3×3.
Over the course of the 2024 season, which featured 20 stops culminating in the Final, the FIBA 3×3 Women’s Series drew 50 million impressions across its digital platforms, a 51% increase compared to the previous year. Moreover, the Women’s Series recorded 41 million views in 2024, a 64% increase from 2023. This growth in viewership highlights the exciting nature of the fast-paced 3×3 format and the world class talent on display in the Women’s Series.
“3×3 is a lot of fun”
The Women’s Series’ commitment to connecting with its fans evident in the 2.7 million engagements recorded in 2024, representing a 35% increase compared to the previous year. “I think the Women’s Series gives a lot of opportunities for women to play international basketball,” said Canada’s 3×3 basketball star Michelle Plouffe. “3×3 is a lot of fun, and the Women’s Series is the highest level of competition.”
The FIBA 3×3 Women’s Series 2024 Final saw a major spike in digital engagement compared to the previous year, with impressions hitting 5.6 million, up from 2.6 million in 2023. Viewership also rose by 150% to 4.5 million from 1.8 million. Finally, engagements rose by 90% to 0.2 million from 0.1 million.
THE RAPID GROWTH
“It is an exciting time for 3×3 basketball as we build on the momentum from the Paris 2024 Olympic Games,” said FIBA 3×3 Managing Director Alex Sanchez. “The new records that have been set in digital engagement demonstrate the rapid growth we are seeing in women’s 3×3 both in terms of the quality of the competition and its popularity. We know that this is only the beginning and that there is huge potential for further growth. Our fans are instrumental to the success of 3×3 and as our fanbase continues to grow we will continue to ensure they are at the heart of a connected and engaged global community.”
Women in Basketball became a key Strategic Priority in 2019 for FIBA, with the aim to increase female involvement at all levels of the sport. The FIBA 3×3 Women’s Series is a key component of this priority, as well as building the fan base of the women’s game.
As the Series enters its sixth season, it remains committed to showcasing the incredible talent of women’s 3×3 basketball players and inspiring the next generation of female players.
