Amid a growing battle for control of European basketball, the EuroLeague is experiencing one of the strongest moments in its history from an economic standpoint. Far from being affected by competition from other global structures, the league has managed to consolidate its model and significantly increase its value, positioning itself as an increasingly relevant player in the international sports industry.

A recent study by investment bank JB Capital confirms this trend, placing the combined valuation of the EuroLeague and its clubs at over €3.2 billion. This growth reflects not only the appeal of the competition, but also the evolution of an ecosystem that blends tradition, established audiences, and an expansion strategy aimed at strengthening its long-term presence.

An expanding model driving growth

The league itself is valued at €1.41 billion for the 2025–2026 season, with projections reaching around €1.64 billion in the following cycle. These figures are not isolated; they stem from a strategy that anticipates sustained annual growth in revenue and EBITDA of over 10% for more than a decade, highlighting an increasingly robust financial structure.

This economic momentum is supported by multiple factors, from the consolidation of media rights to the strengthening of participating clubs’ brands. In a context where European basketball is seeking to redefine its governance, the EuroLeague stands out as an organization capable of generating sustained value, even amid a competitive landscape shaped by pressure from other major leagues and international bodies.

More valuable clubs in a transforming ecosystem

The EuroLeague’s growth is also reflected in the value of its teams, whose combined valuation reaches €1.8 billion. Differences between clubs are significant, with some exceeding €320 million and others around €60 million, highlighting the depth and diversity of the competition.

Beyond current figures, the report outlines an even more ambitious scenario. A potential transition to a permanent franchise model, replacing the current licensing system, could increase the total value of the ecosystem by up to 25%. If this shift materializes, the combined valuation of the EuroLeague and its clubs could reach €4.3 billion, reflecting not only economic growth but also a structural transformation of European basketball.