As part of the Better Sleep Month celebration, Saatva, known as the Smarter Luxury Sleep Company, has been named the Official Mattress and Restorative Sleep Provider for the LA28 Olympic and Paralympic Games and Team USA. Ron Rudzin, founder and CEO of Saatva, shared details about this historic partnership and the importance of sleep in athletic performance.
“Partnering with the LA28 Olympic and Paralympic Games presented a powerful opportunity for Saatva to lead with our commitment to delivering exceptional rest. Sleep plays a transformative role in athletic performance and recovery, and we’re proud to help these world-class athletes rest and recharge on the global stage,” said Rudzin
Saatva to provide luxury mattresses and bedding for athletes
As part of this partnership, Saatva will work with LA28 to supply mattresses, linens, and pillows to athletes during the 2028 Olympic and Paralympic Games. “Our goal is to ensure that athletes receive the restorative sleep critical to their recovery and overall well-being,” explained Rudzin. With a growing portfolio of award-winning mattresses and luxury bedding, Saatva combines modern design with eco-conscious practices in every product.
Additionally, Saatva will collaborate with the U.S. Olympic & Paralympic Committee to highlight the essential role of sleep in recovery and performance. “We know that sleep unlocks a superpower in all of us,” added Rudzin. “We’re proud to help Team USA athletes harness theirs, turning rest into resilience and preparation into future victories.”
Innovation and wellness on the road to LA28
John Slusher, CEO of U.S. Olympic and Paralympic Properties, emphasized the importance of this partnership: “As we continue to add partners to the LA28 and Team USA family, we’re thrilled to bring Saatva into our portfolio on the road to 2028. We look forward to leveraging Saatva’s innovative solutions to set a new standard for supporting athletes—both on and off the field of play.”
The collaboration also includes sleep research and the development of new products designed to maximize athletes’ performance and recovery. “Restorative sleep is directly linked to athletic performance, and we saw a unique opportunity to support this key element of recovery,” Rudzin noted.
