This is how UEFA strengthens the growth of women’s football
Juan José Saldaña
September 12, 2024

The UEFA Executive Committee met on September 9, 2024, at the House of European Football to discuss the progress and challenges of women’s football across the continent. Under the leadership of UEFA Deputy General Secretary Giorgio Marchetti and Women’s Football Managing Director Nadine Kessler, key topics such as the upcoming 2024-30 Women’s Football Strategy and the enhancement of player welfare were addressed. Prominent figures like Verónica Boquete and Ada Hegerberg also participated, offering their valuable perspectives.

One of the main focuses of the meeting was the sustainability and competitiveness of women’s football. The importance of improving national leagues, increasing the number of female coaches, and professionalizing female refereeing was highlighted. The Board expressed satisfaction with the strategic approach and recognized the value of a more balanced development of the sport, ensuring all stakeholders work together to achieve common goals.

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Regarding competitions, UEFA celebrated advancements in the women’s national team competition system, which has made matches more competitive and attractive both athletically and commercially. Ambitious plans for the 2025 Women’s Euro were also reviewed, including providing first-class services to players and teams, as well as implementing a new format for the Women’s Champions League and a second club competition debuting next season.

Player welfare was another key topic, especially in preventing serious injuries like anterior cruciate ligament (ACL) tears and monitoring menstrual health. UEFA stressed the importance of continuing to improve support structures to ensure the physical and mental health of athletes. Participants agreed that balancing workload with the growth of women’s football is crucial for the sport’s sustainable development.

Ada Hegerberg and Jonas Eidevall highlighted the importance of players and coaches having a voice in decision-making. Hegerberg emphasized the need to create more opportunities and better conditions for the next generation, while Eidevall praised the progress made so far but insisted there is still work to be done. Both agreed that such meetings are vital for breaking down barriers and paving the way for an even brighter future in women’s football.

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