World Curling revolutionizes sports broadcasting with innovative technology
SportsIn
January 27, 2025

World Curling has taken a step forward in modernizing its content distribution methods, marking a milestone in sports broadcasting. Faced with rising costs and the demand for reliable broadcasts, the federation found an innovative and cost-effective solution in partnering with GlobalM to redefine the live broadcast landscape.

This partnership has enabled World Curling to significantly reduce operating expenses, while ensuring the efficient delivery of high quality content to audiences around the world. With this strategic move, it sets a new standard for sports federations in managing their global resources and broadcasting.

INNOVATION IN SPORT

By adopting GlobalM’s internet-based distribution platform, World Curling has transformed its approach to broadcasting. This technology has made it possible to autonomously provide live coverage of major events, such as the recent European Curling Championships, to rights holders in real time. This shift not only optimizes operability, but also frees up resources for other strategic projects.

GlobalM provides advanced cloud solutions that solve encoder-decoder compatibility challenges through edge transcoding and remuxing capabilities. This eliminates the need for costly infrastructure, providing a flexible and affordable model for transmission.

GLOBAL REACH OF CURLING

The use of GlobalM’s technology has also enabled World Curling to extend the reach of the sport. Curling events are now accessible in new regions, connecting more fans and promoting the sport’s international visibility. This real-time connectivity supports the federation’s mission to make curling a more globally recognized sport.

The platform’s ease of use allows broadcasts to be managed with less operational complexity, giving organizations full control over live coverage. Sylvie Aubrit, World Curling representative, says: “The ease of use is extraordinary, allowing us to plan and confirm broadcasts directly with our clients, with no middlemen.”

TRANSFORMING BROADCASTING

Paul Calleja, CEO of GlobalM, notes: “Our goal is to provide solutions that transform live sports broadcasting. We prioritize flexibility, reliability and collaboration to support organizations in the evolution of modern media.”

The success of this collaboration has set a precedent in sports broadcasting, with World Curling leading the way in adopting technology to adapt to contemporary demands. This model offers a hopeful glimpse into a more accessible and connected future for sports around the world.

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