The Paris 2024 Olympic Games has not only been a world-class sporting spectacle, but also a party of glamour and celebrities that have elevated the Olympic Games to a new dimension. Perhaps, among all the prominent figures, Snoop Dogg has captured the attention as the ‘cool muse’ of these Games with his presence prior to the opening ceremony being a torch relay, something witnessed by his 87.5 million followers on Instagram. In addition, the rapper has been omnipresent not only at the Olympic venues, but also as a consultant for NBC, the U.S. television network. Vanity Fair has proclaimed him an icon of the Games, giving them an unprecedented air of celebrity.
[The following venues where the Olympic Games will be held]
Since the arrival of LVMH as a premium partner of the Organizing Committee of the Olympic Games, the event has been a meeting point for the biggest stars from the worlds of entertainment, fashion and sport. On the eve of the opening ceremony, the stars gathered at an exclusive party hosted at the Louis Vuitton Foundation. This event, organized by LVMH, NBC and Anna Wintour, brought together such prominent names as Charlize Theron, Zendaya, Rosalia, Jeremy Allen White, Spike Lee, and sports stars such as LeBron James and Serena Williams. The atmosphere in Paris was charged with stars and glamour.
LUXURY MEETS SPORT
LVMH’s entry into the Olympic world has marked a before and after. Although discreet in its activation, the luxury brand has made its mark, opening a ‘Maison’ on rue du Faubourg-Saint-Honoré to welcome its guests. It has also linked elite athletes with its prestigious brands, such as Antoine Dupont and Léon Marchand, fusing the glamour of fashion with the passion of sport.
On July 26, Paris became a parade of stars, with a red carpet on the Seine to welcome the likes of Lady Gaga, Aya Nakamura and Céline Dion. The outfits of these celebrities, presented that evening, are now part of an exhibition at the Dior Gallery. The opening ceremony was a unique blend of sports spectacle and fashion show, with the city of Paris as the perfect backdrop.
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Far from fading away after the opening ceremony, celebrities have maintained their presence at the competitions. From Ariana Grande, Tom Cruise – who will participate in the closing ceremony to pick up the baton for Los Angeles 2028 – and Greta Gerwig supporting the U.S. gymnastics team and Simone Biles, to Sharon Stone and John Travolta at the tennis final between Novak Djokovic and Carlos Alcaraz at Roland-Garros, the list of celebrities present is endless. Others, like Nicole Kidman, have taken the opportunity to enjoy multiple events, from beach volleyball under the Eiffel Tower to evening events with Omega, the official timekeeper of the Games.
FROM PARIS 2024 TO HOLLYWOOD 2028
Paris 2024 has proven to be much more than a sporting event. It has been a global showcase of celebrity and luxury. With the city of light shining brighter than ever, the world has witnessed an unprecedented fusion of sport, fashion and entertainment. And with the next edition of the Games just around the corner in Los Angeles 2028, Olympic glamour will soon move to Hollywood’s doorstep, promising a new chapter in this story of celebrity and sport.
