The successful FIBA 3×3 Europe Cup 2024, held in the heart of Vienna from August 22-25, has set new milestones in terms of audience and digital engagement, consolidating the growth of the sport. FIBA 3×3’s digital channels achieved more than 30 million impressions on social media, while engagement exceeded 1.1 million. In addition, videos of the tournament generated 524,000 views on YouTube, representing a significant increase of 189% compared to 2023 and 102% over 2022. This increase in online popularity was also reflected in an increase in new subscribers, with a 198% growth in 2024 compared to the previous year. In total, the competition generated more than 23.5 million visits. A true record for a street sport, 3×3 basketball, which has just made its Olympic debut in Paris 2024.

The geographic scope of the FIBA 3×3 Europe Cup 2024 was also huge. While Serbia maintained its place as the country with the most viewers, Germany, the United States, Austria and the United Kingdom made significant gains, entering the top 10 countries with the highest viewership for the first time.

“We are delighted to witness the continued global growth and popularity of 3×3 basketball,” said Alex Sanchez, FIBA 3×3 General Manager. “The record viewership and engagement for Europe Cup 2024 reinforces the growing appeal of our sport and the passion of our fans worldwide. This success is a testament to the performances of our players on the court, our fantastic hosts in Vienna and our loyal sponsors.”

NEXT UP, IN THE HEART OF COPENHAGEN

For his part, Aldin Saracevic, Secretary General of Basketball Austria, expressed his satisfaction with the event: “It has been an honor to work with the FIBA team and host this prestigious event. The collaboration has been exceptional, not only with FIBA, but also with the IWBF. We are delighted to see the success of the tournament both on and off the court. The positive impact of the FIBA 3×3 Europe Cup 2024 on our 3×3 program in Austria has been tremendous.”

As the FIBA 3×3 Europe Cup continues to evolve, it is clear that its digital presence will play a crucial role in the global expansion of the sport. The 10th edition of the FIBA 3×3 Europe Cup will be held in Copenhagen, Denmark, in September 2025, on the iconic City Hall Square in the heart of the city. The street is the root of this discipline that is now officially triumphing.