Milano Cortina 2026 and LA28: two sides of the future of the Olympic Games
SportsIn
December 4, 2024

During the recent IOC Executive Board meeting, preparations for Milano Cortina 2026 and Los Angeles 2028 took centre stage. These editions of the Olympic Games promise innovations that aim to strengthen the global impact of the Olympic movement.

Consolidating its commitment to sustainability, Milano Cortina 2026 moves forward with a focus on existing infrastructure and clean energy. On the other hand, Los Angeles 2028 is committed to technology and entertainment, fully integrating Californian culture into the event.

MILANO CORTINA: SUSTAINABILITY

The project for Milano Cortina 2026 is being developed under the motto ‘Sustainable Games’. More than 90% of the venues already exist or are being renovated, ensuring a lower environmental impact. In addition, this edition aims to be a catalyst for economic development in the Alpine region.

Among the highlights, the IOC emphasised the commitment to inclusion, ensuring accessibility for athletes, spectators and staff. It is hoped that these Games will be a model for how sporting events can align with the UN Sustainable Development Goals.

LOS ANGELES 2028: INNOVATION AND CULTURE

Los Angeles 2028 promises to redefine the Olympic Games by combining cutting-edge technology with the cultural energy of the region. The event will take place in iconic venues such as the Memorial Coliseum and SoFi Stadium, integrating immersive experiences for the public.

In addition, sustainability is also key to LA28, with a focus on clean transportation and the reuse of infrastructure. This event seeks to engage a young global audience through digital platforms and an innovative content strategy.

A SHARED VISION FOR THE FUTURE

Both editions of the Olympic Games share a vision focused on sustainability, inclusion and lasting legacy. The IOC highlighted the importance of these events as platforms to promote Olympic values in a changing world.

With Milano Cortina 2026 and Los Angeles 2028 leading the way, the future of the Olympic Games promises to be an example of innovation and global relevance, capturing the imagination of millions around the world.

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